Be Aware: Some Important Video Marketing Stats to Understand
Knowledge is power. The more you know about video content marketing, the easier it is to understand why you should avoid it as long as you want to stay unknown, unloved, and unnoticed on the internet. Here are a few critical stats from OptinMonster you can’t afford to miss:- Video marketers get 66% more qualified leads per year, compared to non-marketers
- Video marketers see an average of a 54% increase in brand awareness
- 83% of those using video believe it offers a positive ROI
- 82% of people think email is a vital part of their marketing strategy
- 73% of customers have bought a product after watching a branded video
- 97% of businesses who use explainer videos report that customers like the practice and that it helps clients understand their business better
- 94% of companies say video is a useful kind of content
- 81% of companies surveyed saw an increase in sales after implementing video marketing, and 53% said support calls were reduced.
- 60% of both B2B and B2C marketers use video marketing
- 30% of B2B marketers say video is essential to their content marketing success.
- According to Google, almost 50% of web users look for a video before visiting a store
- 79% of consumers prefer watching a video to reading about a product or company
- Hubspot says that 43% of consumers want to see more video content this year